Tracking and analytics, ByBre client
ArticulateYou
Setting up the tracking a newly launched app needs to know where its downloads come from.
In progress
- Client
- ArticulateYou, an AI communication app on the App Store
- My role
- Marketing and analytics
- When
- October 2026 to now
- Services
- Tracking and analytics, marketing strategy
The challenge
ArticulateYou had just launched on the App Store. Its website counted visits, but it couldn’t tell who tapped the download button or installed the app from the site, so there was no way to know which marketing was working.
What I did
- Mapped the path from website visit to download to install, and found the two steps that weren’t being counted
- Built an analytics plan using GoatCounter, Microsoft Clarity and App Store campaign links
- Defined the conversion numbers to watch
- Opened a pull request adding the missing tracking, in 2 files and 22 lines, for the developer to review
What happened
- In progress: the new tracking is waiting on the developer’s review
- Next up: Google Tag Manager, a Looker Studio dashboard and Google Ads app campaigns
What this means for your business
Before you spend on ads, you need to know what’s working. I set up tracking first, so every dollar after that can be measured.
The website, before my pull request
- Visits to the websiteCounted
- Taps on the download buttonNot counted
- Installs that started on the siteNot counted
Pull request #1 counts both missing steps, in 2 files and 22 lines.
