Reviews, in-house
IMT Residential
A QR code review page that doubled monthly online reviews and became a company campaign.
- Client
- IMT Residential, a community of about 700 homes in Sorrento Valley, San Diego
- My role
- Leasing agent
- When
- 2022 to 2023
- Services
- Reviews and design
2×
monthly online reviews after the page launched
3
review sites in one scan: Google, Yelp and Apartments.com
The challenge
My manager asked how we could get more reviews, and more leases, out of our resident events and tours.
What I did
- Designed a mobile page with one-tap links to leave a review on Google, Yelp and Apartments.com, plus a lease-now button
- Put the page behind a QR code people could scan at events and tours
What happened
- Monthly online reviews doubled
- My manager sent it to corporate marketing, who built a campaign around it: QR stickers on water bottles handed out at events and tours
What this means for your business
The same idea works at a café counter, on a table card or on a receipt: one scan, and a happy customer can leave a review in seconds.
